About Us

In 1829 Lionel Samson and his brother William stepped off the Calista sailing ship on South Beach in Fremantle, Western Australia and pioneered the first family owned business.

The Samson brothers emanated from a wealthy English family who had a pioneering spirit for the new land called Australia. In 1829 Lionel purchased Fremantle town lots 27 and 28 in the first State land sale. Lionel Samson elected to start a merchant liquor and general import-export business. He secured the first liquor license in the State in 1835, which remains current today.

A wholesale liquor joint venture with the Casama Group on 1 Feburary 2006, the Lionel Samson Casama Alliance was born. The wholesale selling platforms are Mezzanine, red+white and Lionel Samson. It is the largest independent liquor wholesaler in the State, selling the finest Australian and New Zealand wines, and domestic and international beers.